Friday, February 27, 2015

Innovation is Saying No to 1000 Things

Having just read this over at Daring Fireball I was reminded of this video shown by Apple at WWDC in 2013:


It made me think about the oft-debated and ongoing argument about why some companies produce as many varied products and Apple doesn't, while Apple is roundly criticised at every turn for not including every feature under the sun while still making 90% of the market's profit.

Companies like Samsung see value in producing as many variations of a product to appeal to as many customers as possible. The failure in that strategy is that it requires the majority of those variations to not be attractive to most customers. The reason that strategy can be put into action at all is because those numerous variations can be produced at low cost, which itself incurs a penalty of low quality.